• On - Demand
  • 24 Modules
  • 4-6 Hours
  • 24 Videos
  • 48 Activities
  • 24 Quizzes
  • Progress
  • Reports
  • Certificates


This course maximises success of visits & delegations either to China or from China.

Practical and realistic it helps with planning and preparation, then provides tools to help you meet, greet, communicate, negotiate and understand the Chinese. Background information about China and the Chinese provides the framework and you'll learn the appropriate etiquette and protocols for you to achieve your goals with China and the Chinese.

The course is on demand, on any device making it easy to fit in to busy schedules and deploy to anyone, anytime, anywhere.

Suitable For

Anyone involved in planning or participating in delegations and visits to and from China.

Topics covered are suitable for anyone involved with China delegations and visits: whether for business and investment, government relations, education or cultural exchange.


Coursework is presented in a series of 10-15 minute modules. Each module includes a 4-8 minute video, two activities, an auto-graded quiz and a key points download.

The course is self-paced and it is possible to complete the course in half a day, however for the best learning outcomes we recommend completing a few modules at a time at a pace that suits the individual learner.

Learners can pause, go back to go over subject matter again, and pick up where they left off, allowing great learning outcomes.

Course progress is displayed and on completion students gain a course certificate. Full reporting is available for corporate multi-user clients. Individuals can sign up online below and corporate multi-user accounts are available with reduced costs

Engagement, knowledge transfer, retention and assessment is achieved in an intuitive process that the learner is automatically guided through and includes Visual, Auditory and Kinesthetic learning elements presenting subject matter multiple times in multiple formats to aid comprehension & retention as they progress through the module.

After a short topic introduction, the first thought activity helps connect the subject matter to the learner's own situation.

Seeing and hearing a person in the video provides the first visual & auditory transfer, immediately reinforced between video clips with text on screen (visual).

A second thought activity after the video serves to connect the new subject matter with the learner’s own situation and role.

In the quiz main learning outcomes are again highlighted (visual, kinesthetic) and if the learner gives incorrect answers, a review of that part of the subject matter is immediately & automatically provided (visual). The final section of a module reviews the key points of the subject matter (visual).

Using this methodology, the key points are presented four times in three different formats with actions throughout the module to engage the learner and maximise key learning outcomes.

Course Content


What everyone should know before dealing with China and the Chinese.

Covering: Size, Population, City Tiers, Major Cities, Language, Demographics, Government Policy, Status, Education, Reform, Five-Year Plans, Growth, Competitive Mindset, Wealth, High Net Worth Individuals.

Covering: Currency, WTO, APEC, G20, Economy Size, GDP, Growth Rate, Agriculture, Industry, Services, Imports, Exports, Infrastructure, FIE, Overseas Investment, Foreign Reserves.

Covering: Diversity, Experiences-Decisions-Behaviour, Communication, Adaptation, Chinese Dialects, English ability, Mainland, Taiwan, Hong Kong, Macau, Singapore, Religions, Wealth, Middle Class, Mainland regions, Ethno/Linguistic Groups, Mandarin, Other Languages, Written Chinese, Cultural cues.

Covering: Long continual culture, Dynasties, Confucius, Ming Dynasty and global exploration, Qing Dynasty, Trade imbalance, Canton, Opium, Treaty Ports, Taiping & Boxer Rebellions, Republic of China, Civil War, Japanese invasion – WWII, People’s Republic of China.

Covering: Mao Zedong, Reforms: land, health, education, industry, defence, 1956 movements, Great Leap Forward, collective ownership, Sino-Soviet Split, Communal to Collective, Cultural Revolution, Four Olds, Red Guards, Satellite launch, Nixon, Gang of 4, Household responsibility, One Child policy, Urban private enterprise, Deng XiaoPing, Urban Consumer Society, Nationalism vs. Revolution, Hong Kong Returns, WTO, Olympics, Xi JinPing.

Visiting & Hosting

Guidance and tools to help you plan a successful delegation to/from China

Covering: Impress or disappoint, Designated organisers, Changing plans & people, Invitation letters, Government delegations, Host responsibilities, Cost & timeframes, Tier system, Equal rank leaders, Numbers, Gift or not, Translate, Organisers communicate openly & in depth, Informal activities.

Covering: Informal activities build relationships, Refreshments & meals, Host chooses, Home visits, Relaxed communication, Objectives, Relationships, Interesting to them, Offer options, Sightseeing, Shopping, Site visits, Intellectual property.

Covering: Plan in advance, Visa timeframes, costs, requirements, Invitation letter, Number of entries, Avoid PRC holidays, Air, rail, car & coach travel, Hire car, Taxi, Subway, Hotel location, amenities, Ctrip, Water, Medical, Cash, Identification, Travel challenges & schedule, Host help, Designate organisers, Checklist, Cost allocation, Senior people, Government representatives, Informal activities, Venues, Support people, Gift plan.

Covering: Water, Food, Pollution, Medical, Emergency procedures and facilities, Plan Embassy, Consulate, insurance provider, Personal safety, Crime, Accidents, Police, Health & safety standards, Road safety, Chinese law.

Covering: Formality, Professional, Colours, Informal, Facial hair, Tattoos, Body Modifications, Business cards, Translated materials, Gifts, Supporting materials, Itinerary, Addresses in Chinese, Download Apps, Data & phone, Availability of online resources in China, WeChat, Appearance.

Protocol and Etiquette

Behaviour norms in China to help you succeed & to avoid embarrassing situations with Chinese.

Covering: Leader to leader, Order of rank, Facilitators, Handshakes, Body language, Business cards, Addressing, Family name – Given name, Full name, As introduced, Use of titles, Respect documents, More formal than less.

Covering: Protocol, Expectations, Size of party, Enough supplies, Punctuality, Waiting, Seating, Best seat, Stand, Big picture to specifics, Small talk, Credibility, Relationships, Connections, National, Regional, Organisation Background, Achievements, Compliments, Past co-operation, Agenda, Interpreter, Mobile devices, Oral summary, Documented summary, Escorting out.

Covering: Relationship building, Trust, Private, Hosting, Expensive & exotic, Follow host lead, Etiquette breaches, Alcohol, Noises, Speeches, Toasts, Length, Paying, Leaving

Covering: Cultural connotations, What to Give, What not to give, Translation, Packaging, Presentation.


Cultural influences impacting Chinese thinking, decision making, behaviour, and communication.

Covering: Interaction norm, Adapt for better outcomes, Read situations & motivations, Real & Important, Title, Organisation, Appearance, Mannerisms, Relationship, Power, Roles to play, Respect for status, Deferential behaviours, Changeable with role, Convey your status.

Covering: Constantly evolving relationships, connections, networks, Balanced benefits over time, Favours, Gifts, Facilitation, Introductions, Concessions, Time, Respect, Power to do, Transparency, Law & Rules, Implementation, Conflicts of interest, Face loss, Authority, Status, Prestige, Influences decisions, Insult, Refusal, Contradiction, Confrontation, Blame, Perceived ignorance, Temper, Tactical anger, Reduce loss, Give face, Repair.

Covering: Interaction norm, Relationships & trust, Adapt, Read situations & Motivations, Rule of law, Rule of man, It depends, Implementation, Relationship, Hierarchy, Location, What’s important now, Who else, Leaders, Work the system – better outcome, Competitive vs equal, Adapt behaviour & communications, Developing legal system, Distrust, Trust, Conflict avoidance.

Covering: Hierarchy, Relationship, Negative news, Right answer, Diplomatic falsehood, Face value, Indirect communication, Situational harmony, Primary relationship, Change topic, Question vs refusal, Silence, Ignorance, Check answers & communications.


Chinese communication norms explained, plus communication strategies and tools for you to succeed.

Covering: Dialects, Mandarin government, education, business, Pinyin, Tones, Limited sounds – many homophones, Context, Characters different, 200+ Radicals, Radicals = Meaning not sound, Traditional & simplified, 40,000 Characters, 5,000 for media, 2,000 for basic literacy, Combined characters.

Covering: Mandarin tones, Phrase format, Greetings, Relationship building, Courtesy, Eating, Friends, Money, Farewells.

Covering: English capability, Read better than speak, Language groups, Cultural context, Simplified, Traditional, Computer translations, Goals & industry, Localize tone-style-layout-imagery, Dialects, Own interpreter, Pre-briefing, Post analysis, Special signal, Protocol.

Covering: Styles, Body language, Differences, Expectations, Adapt, Conflict avoidance, Background then specifics, Laughter, Tactical Anger, Compliments, Understand more than appears, Slower not louder, Standard accents, Short sentences, Simple grammar, Direct questions vs. Open questions, Right answers, Colloquialisms, Jargon, Acronyms, Body language, Identify patterns.

Covering: Written Pros & Cons, Easier, Consult & look up, Lose tone & body language, Receipt verification, Risk aversion, Transparency, Sensitive information, Bullet points, Relationship building, Social media personal & professional.

Covering: Pros & Cons, No body language cues, Standard accents, Tone helps, Immediate, Private, Not Documented, Introduce organisation, Department, Title, Name, Big to small, Context & Role for understanding, Summary, Next steps, Confirm by email, Sensitive information.

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Summary & Sign Up

Course Details

  • On - Demand

  • 24 Modules

  • 4-6 Hours

  • 24 Videos

  • 48 Activities

  • 24 Quizzes


  • Progress

  • Reports

  • Certificates

Key Outcomes

  • China History & Today

  • Visit Planning Skills

  • Chinese Mindset Insights

  • Communication Competency

  • Protocols & Etiquette Skills

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