• On - Demand
  • 24 Modules
  • 4-6 Hours
  • 24 Videos
  • 48 Activities
  • 24 Quizzes
  • Progress
  • Reports
  • Certificates


This China Business Course is practical, realistic and thorough to increase capability to successfully do business with China and the Chinese.

Relevant knowledge, understanding and capability is quickly transferred to each learner by covering a progression of topics necessary for successful business with China and Chinese including: background China knowledge, market-awareness, business environment, influences on mindset, effective communication and appropriate behaviours.

The course is on-demand, on any device making it easy to fit into busy schedules and deploy to anyone, anytime, anywhere.

Suitable For

The course is suitable for anyone buying, selling, negotiating, being managed by or managing Chinese, investing in or receiving investment from China.

Topics covered are suitable for anyone interested in business with China: Exporters, Importers, Service Providers, Manufacturers, Economic Development Agencies, Government Departments, Organisations invested in China or receiving Chinese investment & anyone working with Chinese.


Coursework is presented in a series of 10-15 minute modules. Each module includes a 4-8 minute video, two activities, an auto-graded quiz and a key points download.

The course is self-paced and it is possible to complete the course in half a day, however for the best learning outcomes we recommend completing a few modules at a time at a pace that suits the individual learner.

Learners can pause, go back to go over subject matter again, and pick up where they left off, allowing great learning outcomes.

Course progress is displayed and on completion students gain a course certificate. Full reporting is available for corporate multi-user clients. Individuals can sign up online below and corporate multi-user accounts are available with reduced costs

Engagement, knowledge transfer, retention and assessment is achieved in an intuitive process that the learner is automatically guided through and includes Visual, Auditory and Kinesthetic learning elements presenting subject matter multiple times in multiple formats to aid comprehension & retention as they progress through the module.

After a short topic introduction, the first thought activity helps connect the subject matter to the learner's own situation.

Seeing and hearing a person in the video provides the first visual & auditory transfer, immediately reinforced between video clips with text on screen (visual).

A second thought activity after the video serves to connect the new subject matter with the learner’s own situation and role.

In the quiz main learning outcomes are again highlighted (visual, kinesthetic) and if the learner gives incorrect answers, a review of that part of the subject matter is immediately & automatically provided (visual). The final section of a module reviews the key points of the subject matter (visual).

Using this methodology, the key points are presented four times in three different formats with actions throughout the module to engage the learner and maximise key learning outcomes.

Course Content


What everyone should know before business interactions with China and the Chinese.

Covering: Size, Population, City Tiers, Major Cities, Language, Demographics, Government Policy, Status, Education, Reform, Five-Year Plans, Growth, Competitive Mindset, Wealth, High Net Worth Individuals.

Covering: Currency, WTO, APEC, G20, Economy Size, GDP, Growth Rate, Agriculture, Industry, Services, Imports, Exports, Infrastructure, FIE, Overseas Investment, Foreign Reserves.

Covering: Diversity, Experiences-Decisions-Behaviour, Communication, Adaptation, Chinese Dialects, English ability, Mainland, Taiwan, Hong Kong, Macau, Singapore, Religions, Wealth, Middle Class, Mainland regions, Ethno/Linguistic Groups, Mandarin, Other Languages, Written Chinese, Cultural cues.

Covering: Long continual culture, Dynasties, Confucius, Ming Dynasty and global exploration, Qing Dynasty, Trade imbalance, Canton, Opium, Treaty Ports, Taiping & Boxer Rebellions, Republic of China, Civil War, Japanese invasion – WWII, People’s Republic of China.

Covering: Mao Zedong, Reforms: land, health, education, industry, defence, 1956 movements, Great Leap Forward, collective ownership, Sino-Soviet Split, Communal to Collective, Cultural Revolution, Four Olds, Red Guards, Satellite launch, Nixon, Gang of 4, Household responsibility, One Child policy, Urban private enterprise, Deng XiaoPing, Urban Consumer Society, Nationalism vs. Revolution, Hong Kong Returns, WTO, Olympics, Xi JinPing.


Differences in Chinese business structure, regulation, implementation & expectations.

Covering: Engagement, Challenges, Customers, Motivations, Channels, Market Research, Quality, Individuality, Convenience, Aspirational, Points of difference, Market appropriate, Adaptation, Choose a name, Intellectual property, Internet, Endorsements vs. advertising, Social media, E-Commerce.

Covering: WOFE, JV, RO, FIP, Business Scope, FTZ, MOFCOM & AIC, Registered Capital, HR Provider, FESCO, LLC, Registered Equity, Control, Company Chop, FICE, Negative List, Foreign Investment Guidance Catalogue, Professional Advice.

Covering: Online, Agents, Distributors, Licensing, Franchising, Strategy, Product, Experience, Requirements, Regulations, Standalone & 3rd-Party Online Platforms, Chinese Entity, Indirect Exporting, Tax Status, Networks, Fees & Commissions, Risk & Control, Exclusivity agreements, Grey channels, Licensing, IP, Royalties, Register contract, Manage, Monitor compliance, Franchising FIE, Risks, Control, Adapt, Professional Advice.

Covering: Localising message & media, Resonate, Compel, Emotional, What, How, Who, Translate vs. localise, Ethnicity, Colours, Social media, Website, Print, Broadcast, Distrust advertising, Print to Online value, Media mentions, Incentivized sharing, Promotions, Key Opinion Leaders.


Cultural influences impacting Chinese thinking, decision making, behaviour and communication.

Covering: Interaction norm, Adapt for better outcomes, Read situations & motivations, Real & Important, Title, Organisation, Appearance, Mannerisms, Relationship, Power, Roles to play, Respect for status, Deferential behaviours, Changeable with role, Convey your status.

Covering: Constantly evolving relationships, connections, networks, Balanced benefits over time, Favours, Gifts, Facilitation, Introductions, Concessions, Time, Respect, Power to do, Transparency, Law & Rules, Implementation, Conflicts of interest, Face loss, Authority, Status, Prestige, Influences decisions, Insult, Refusal, Contradiction, Confrontation, Blame, Perceived ignorance, Temper, Tactical anger, Reduce loss, Give face, Repair.

Covering: Interaction norm, Relationships & trust, Adapt, Read situations & Motivations, Rule of law, Rule of man, It depends, Implementation, Relationship, Hierarchy, Location, What’s important now, Who else, Leaders, Work the system – better outcome, Competitive vs equal, Adapt behaviour & communications, Developing legal system, Distrust, Trust, Conflict avoidance.

Covering: Hierarchy, Relationship, Negative news, Right answer, Diplomatic falsehood, Face value, Indirect communication, Situational harmony, Primary relationship, Change topic, Question vs refusal, Silence, Ignorance, Check answers & communications.

Covering: Differences - Cultural – Experience – Expectations, Signing contract, On going relationship, First friends then business, Getting to know you, Legal later/elsewhere, Different rules, Different tactics, Silence, Think three times, Ignore until favourable, Decisions fast/slow, risk/reward, Time pressure, Informal times, Walk away, Art of War, Face value, Research & understand Positions.


Chinese communication norms explained and strategies/tools for successful communication.

Covering: English capability, Read better than speak, Language groups, Cultural context, Simplified, Traditional, Computer translations, Goals & industry, Localize tone-style-layout-imagery, Dialects, Own interpreter, Pre-briefing, Post analysis, Special signal, Protocol.

Covering: Styles, Body language, Differences, Expectations, Adapt, Conflict avoidance, Background then specifics, Laughter, Tactical Anger, Compliments, Understand more than appears, Slower not louder, Standard accents, Short sentences, Simple grammar, Direct questions vs. Open questions, Right answers, Colloquialisms, Jargon, Acronyms, Body language, Identify patterns.

Covering: Written Pros & Cons, Easier, Consult & look up, Lose tone & body language, Receipt verification, Risk aversion, Transparency, Sensitive information, Bullet points, Relationship building, Social media personal & professional.

Covering: Pros & Cons, No body language cues, Standard accents, Tone helps, Immediate, Private, Not Documented, Introduce organisation, Department, Title, Name, Big to small, Context & Role for understanding, Summary, Next steps, Confirm by email, Sensitive information

Covering: Importance, Difference, Use for revenue, 800M+ Users, 80% Influenced, Language, Government control, Blocked sites, Chinese alternatives, WeChat, Official accounts, Voice, Text, Video call, Document transfer, Stores, Go dutch, Red envelopes, In-App games, Local notifications, Strategy, Get found, Amplifiers, Opinion leaders, Integrated Chinese social media presence.

Protocol and Etiquette

Behaviour norms in China to help you succeed & to avoid embarrassing situations with Chinese.

Covering: Leader to leader, Order of rank, Facilitators, Handshakes, Body language, Business cards, Addressing, Family name – Given name, Full name, As introduced, Use of titles, Respect documents, More formal than less.

Covering: Protocol, Expectations, Size of party, Enough supplies, Punctuality, Waiting, Seating, Best seat, Stand, Big picture to specifics, Small talk, Credibility, Relationships, Connections, National, Regional, Organisation Background, Achievements, Compliments, Past co-operation, Agenda, Interpreter, Mobile devices, Oral summary, Documented summary, Escorting out.

Covering: Relationship building, Trust, Private, Hosting, Expensive & exotic, Follow host lead, Etiquette breaches, Alcohol, Noises, Speeches, Toasts, Length, Paying, Leaving.

Covering: Cultural connotations, What to Give, What not to give, Translation, Packaging, Presentation.

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Summary & Sign Up

Course Details

  • On - Demand

  • 24 Modules

  • 4-6 Hours

  • 24 Videos

  • 48 Activities

  • 24 Quizzes


  • Progress

  • Reports

  • Certificates

Key Outcomes

  • China History & Today

  • China Business Acumen

  • Chinese Mindset Insights

  • Communication Competency

  • Protocols & Etiquette Skills

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